We are updating our receipts to support the Auction bid scenario more clearly. Previously, the receipt, even for an Auction bid, featured the words “Payment” and “Donation” all over it, which caused bidders to believe they were purchasing an item instead of placing a bid. In short, the receipt for Auction bids did not fit the bidder’s expectations.
To bridge the gap between the bid receipt and the bidder’s expectations, we have tailored the language on the receipt to more clearly reflect that the user made a bid, not a purchase or payment.
This release is part 1 of 3 of an effort to improve the overall Campaign for Auction bidders. In releases coming soon, we will enhance the bidding process and add functionality to allow bidders to edit their bid preferences in My Account. In this release, we are focusing on bid receipts. Please note that these changes only apply to transactions that only contain Auction bids.
Below is a list of the changes we’ve made in this release to the bidding process:
- Renamed “Payment Summary” to “Bid Summary” on the Simple Confirmation Receipt.
- Informational text on Simple Confirmation Receipt to inform users they’ll only be charged if they win.
- Full Receipt headline now says “Bid confirmed” instead of “Payment confirmed.”
- Conditionally replace “donation” with “bid” in the receipt subtext.
- Update the name of items section for bids.
- Rename “Payment Summary” to “Bid Summary” on the Full Receipt.
- New explainer text in the “Charged later” section for bids.
- Conditionally rename the page title to “Bid Receipt” when the transaction only includes a bid.
In addition to these donor-facing changes, we’ve made one minor change to Campaign Setup for the “Thank You” section on receipts, which is customizable by Organizers. Previously, organizers did not know that receipts are also sent to bidders. We’ve added clarifying copy to ensure organizers know that receipts are sent for all transaction types, including Auction bids.